What really matters by Mags Bell CPR Coaching

Mon, 27 Apr 2009 22:01:00 GMT

When businesses have a clear vision, the goals create the pathway and the positive beliefs drive the goals to results.

Customer feedback will help your business to thrive, gained by researching and testing your market place on an ongoing basis. (Even if it’s stuff you don’t want to hear).

All businesses have teams - people who help you attain your vision and goals e.g. accountants, printers, sales, marketing. Appreciate them by giving them specific praise when it is deserved, share the business vision with them, provide specific feedback when their service falls short, and know their motivations by building up good relationships with them.

Remain true to your personal and company values. If something doesn’t feel right/look right/sound right; then you’re right - it is wrong for the business and you.

Stay True, Stay You!

As a specialist business coach, Mags works with professionals from a variety of sectors including Education, Pharmaceuticals, Medicine, Sales and Service industries.

It’s Not About You, It’s About Them - Greg Tomkins, Top Left Designs

Mon, 27 Apr 2009 21:58:00 GMT

As a ‘web architect’ I notice that most businesses are busy telling everyone what they do and who they are they forget the market has only one concern.

Your market is looking for solutions. A web site is all about providing a solution to their needs. Ask yourself this question: “Does my web site enhance the experience I provide to my customers?”

With some 80% of people researching products and services through search engines such as GOOGLE, having your site optimised for high search engine ranking is a most important aspect of your overall site design and implementation.

If you’re serious about doing business through your web site or using it to promote your business then you need to address the following:

You need to ensure that your market can find you in the search engines
Your web site should clearly articulate the value proposition for your market
You should lead visitors to your site to some form of “Call to Action”
Your web site should encourage visitors to return and share the content with others.
Always follow up any enquiries through your web site immediately.
Measure what is happening with your site and internet marketing initiatives and use the results to determine how you can best refine your content or marketing

Greg is principal at Top Left Designs who apart form being a leading web design, development and marketing company here on the Gold Coast are a Sponsor of Business Lifeline having developed the organisation's web site.

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What really matters by Mags Bell CPR Coaching

It’s Not About You, It’s About Them - Greg Tomkins, Top Left Designs